(1) The product name should be combined with the product information. Product information shall involve careful review of product concept and use; The special performance, market positioning, use method of the product, and the degree of satisfaction brought to consumers; Relationship with competitive products; Wholesale and media communication strategy; Whether the product has formed a series; The product is aimed at the sex and age of consumers; The relationship between products and company names and existing trademarks.

(2) The product name shall conform to the market information. Market information involves:

● Collect the names of similar products in the market;

● Competitor product strategic plan;

● Competitive trend;

● Consumer's age, sex, occupation, education level, salary, preference for products and purchase motivation;

● Population distribution and population quality.

(3) Name the topic target location. After processing all the information that can be collected about products, markets and a trademark name with special purposes, the next step should be to name the products or services and formulate clear and definite theme goals. Through new product development department, advertising agency and naming company to discuss and agree on theme goals, naming theme goal positioning can play a powerful unified role.